BETTEX Hosts the Global Brand Strategy Conference 2026

BETTEX recently hosted its Global Brand Strategy Conference 2026, bringing together teams to align on the company’s future direction, discuss strategic priorities in branding, digitization, and technology, and celebrate the strong business momentum driving BETTEX’s global growth.

During the event, Chairman Frank Yi delivered a keynote speech highlighting that 2026 represents a pivotal turning point for BETTEX as it continues transforming into a globally integrated digital fashion brand and supply chain leader. He emphasized that future growth will not rely solely on increasing orders, but on the ability to integrate global resources, leverage digital technology, and create long-term value through strong brand development.

To guide this transformation, BETTEX announced its 2026–2028 core strategy, centered on three pillars: Globalization, Digitalization, and Branding. Chairman Yi encouraged every employee to play an essential role in this landmark transformation.

“Let us move forward with an entrepreneurial spirit, embracing change, working together, and writing the next chapter of BETTEX’s global success.”

The conference also recognized four business units for their outstanding start to 2026:

• ·         15th Business Unit secured the inaugural order with H&M, marking the beginning of a strategic partnership.
• ·         2nd Business Unit achieved a breakthrough order of 150,000 units in the Leisurewear category with its key client.
• ·         6th Business Unit delivered strong growth in outerwear, with Boys’ Outerwear increasing by 1,210% for its strategic client.
• ·         10th Business Unit surpassed the US$1 million order milestone with Ross Stores, strengthening long-term collaboration.

With a clear strategy and a shared vision for the future, the Global Brand Strategy Conference 2026 marks another important milestone in BETTEX’s journey toward becoming a leading global fashion manufacturing and supply chain partner.